Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

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Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the 10 Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save 25 cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable - making us predictably irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world - one small decision at a time.

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Pediatric Allergy, Asthma and Immunology by Arnaldo Cantani

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Easy to understand and easy to use, this essential book reflects the rapid progress in one of the most intriguing fields of medicine. It offers state-of-the-art information on basic immunology, fetal-neonatal immunology, and many more fascinating areas.

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Rich Dad's Advisors: OPM: How to Attract Other People's Money for Your Investments--The Ultimate Leverage by Michael A. Lechter

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Other People's Money-You will learn how to: * Create strategies for using Other People's Money to leverage your way to financial freedom * Look beyond the limits of your own resources-in starting a business or making investments * Bring investors into your business without giving away the store * Find the sources that successful investors use in harnessting Other People's Money * Locate-and evaluate-the different kinds of OPM available to you * Think creatively-and use that creativity to lead you to multiple sources of money.

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le grand livre des arbres et arbustes tropicaux

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Atul's Curries of the World by Atul Kochhar

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This is a book for spice lovers of all cuisines. Atul explores curries of the world, looking to his native India, of course, but also to Asia and Africa, to the Americas, Europe and even the UK. Curry remains one of the world's most popular dishes and Atul's collection of mouth-watering dishes does more than enough to convince us why. Over 100 recipes show curry in all its fantastic forms, from mild to hot, continent hopping to reveal how one country shares with and differs from the next. A collection of inspiring, intoxicating spiced dishes that cover meat, fish and vegetable curries from all corners of the globe: this promises to be a book you will cook from again and again. A major publication.

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The Joaquín Band: The History behind the Legend by Lori Lee Wilson

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After the U.S.-Mexican War, gold was discovered in northern California, a Mexican territory that had been ceded to the United States. Thousands of Mexican and American citizens traveled to the gold region and soon clashed. The ruling Americans enforced unjust laws that impelled some Mexicans to become bandits, Joaquín Murrieta among them. He became something of a media myth, with a few newspaper editors complaining that he was reportedly seen in two or more counties at once. In 1854 journalist John Rollin Ridge published a book about the legendary Joaquín band, with news accounts providing the foundation for Ridge’s story. In one newspaper, Murrieta was quoted as saying he had suffered abuse at the hands of Americans and so was justified in seeking revenge by trampling their laws under foot. Murrieta’s justification became an oft-repeated refrain among bandits, one designed to excite sympathy and gain followers.  

By digging up Spanish sources and revisiting English sources, Lori Lee Wilson discovered previously unrecognized cultural and political forces that shaped the Joaquín band legend. She reveals the roots of an American fear of a Mexican guerrilla band threat in 1850 and the political and societal response to that perceived threat throughout the decade. Wilson also examines how the Joaquín band played in the Spanish-language newspapers of the time and their view of the vigilante response. The Joaquín Band is a fascinating examination of the role of the Joaquín band legend in California and Chicano history and how it was shaped over time.

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Financial Derivative and Energy Market Valuation: Theory and Implementation in MATLAB by Michael Mastro PhD

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A road map for implementing quantitative financial models

Financial Derivative and Energy Market Valuation brings the application of financial models to a higher level by helping readers capture the true behavior of energy markets and related financial derivatives. The book provides readers with a range of statistical and quantitative techniques and demonstrates how to implement the presented concepts and methods in Matlab®.

Featuring an unparalleled level of detail, this unique work provides the underlying theory and various advanced topics without requiring a prior high-level understanding of mathematics or finance. In addition to a self-contained treatment of applied topics such as modern Fourier-based analysis and affine transforms, Financial Derivative and Energy Market Valuation also:

• Provides the derivation, numerical implementation, and documentation of the corresponding Matlab for each topic

• Extends seminal works developed over the last four decades to derive and utilize present-day financial models

• Shows how to use applied methods such as fast Fourier transforms to generate statistical distributions for option pricing

• Includes all Matlab code for readers wishing to replicate the figures found throughout the book

Thorough, practical, and easy to use, Financial Derivative and Energy Market Valuation is a first-rate guide for readers who want to learn how to use advanced numerical methods to implement and apply state-of-the-art financial models. The book is also ideal for graduate-level courses in quantitative finance, mathematical finance, and financial engineering.

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